Signal of Altruistic Type and Corporate Motivations

Collin Douma, the real Johnny Cash of social media, started this train of thought rolling with a worthy request. He is a great guy and his sister is doing something cool. Check it out!

I explored memetic branding and altruism in this post over at www.memeticbrand.com.

UPDATE: More on memetic branding & altruism … Memetic Pepsi.

UPDATE 2: My best post on altruism and new economic model.

But the implications of signal of intention are not limited to the branding of a corporation and/or product or service in this era of broadband empowered individuals.

Adoption of Social Capital Value Add ushers in the possibility of new motives for corporate social responsibility. Not only will the corporation be asked to be more accountable for its actions, perhaps the corporation can be encouraged to invest in ways for its social connections – consumers, suppliers, employees, investors, owners, analysts and value added resellers, etc – to move beyond feel-good CSR tactics towards a relationship in which the opportunity is seized by each forging identities based upon greater social contribution.

As I have noted before, there are implications throughout the corporate ecosystem.

“Clarity of shared purpose and principle”, “mission statement” (which is a term that has been around for a while), community values … there are many ways of describing the need for self-organisation through unity of purpose that is characteristic of the era that we live in.

Dee Hock, former CEO of Visa has elaborated the vision of Chaordic Organizations which I think is aligned with this view in his book One From Many. I have not read the book but I did check out this outline. (thanks to John Ringland for bringing this reference to us).

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Mike Gotta’s Brief History of Social Networks & Network Analysis

Social Capital Value Add is designed to link the work of the leaders Mike covers to value based management.

Thanks Mike! Great work! Hey everyone please follow the link and Digg It!

See “Brief history of social networks and network analysis” by Mike Gotta.

http://mikeg.typepad.com/perceptions/2008/04/analysis-of-soc.html

The money quote,

“It should be noted that many social network stories we read about today give the impression that they reflect recent developments arising from consumer sites or from technology vendors. In some instances, certain topics are even hailed as original thought (e.g., the social graph). I think it is important, and respectful, that we understand (and learn from) historical precedents in the field of social network analysis. Much of the ideas and concepts presented today can trace their lineage back to the remarkable work and accomplishments of earlier researchers.”

http://mikeg.typepad.com/perceptions/2008/04/analysis-of-soc.html

Mix in Marshall McLuhan, “Understanding Media: The Extension of Man”, Nan Lin’s network theory of social capital (to distinguish “assets or resources”, like say SOCIAL MEDIA, from social networks and Value Based Management and you are headin’ down the highway of Social Capital Value Add.

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Where will co-creation lead us?

I have been seeking some constructive feedback on “Introducing Social Capital Value Add” at a leading forum “Serving the Quantitative Finance Community”.

There I have learned that I am “not a kook” and that “Your writing sucks. In a world of people with no incentive to tell the truth, I am giving you the gift of honesty.”

Tough crowd, eh?

Golly gee whiz, I guess that the quant finance set hasn’t heard that its time to come together Web 2.0 style?

I am still hopeful that the discussion there will improve “Introducing Social Capital Value Add”.

UPDATE, Aug. 2008: The forum that I am referring to is at www.wilmott.com and since then Paul Wilmott has invited me to write something to introduce SCVA in his small but influential magazine that serves the quantitative finance community.  I don’t know how that is going to work out yet, but it is encouraging.

One post has been helpful and noted “This manifesto only speaks about demand-side social capital. A more complete theory would estimate internal social capital, supply-side social capital, and government social capital.”

Most of the examples that I use in the paper focus on “demand-side social capital” but I do point out that the change in media paradigm from broadcast to the Individual as Medium has implications throughout the corporate ecosystem:

click for link to slides

click for link to slides

A link showed up in my inbox a few days ago through an investment banker friend (investment bankers are so much nicer than those quant finance folks!) and the McKinsey quarterly newsletter that provides some good examples of these effects playing out in product development, etc.

It is entitled: Where will co-creation lead us?

Check it out here: http://www.mckinseyquarterly.com/Information_Technology/Networking/next_step_in_open_innovation_2155

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