Signal of Altruistic Type and Corporate Motivations
July 28th, 2008 — Michael CayleyCollin Douma, the real Johnny Cash of social media, started this train of thought rolling with a worthy request. He is a great guy and his sister is doing something cool. Check it out!
I explored memetic branding and altruism in this post over at www.memeticbrand.com.
UPDATE: More on memetic branding & altruism … Memetic Pepsi.
UPDATE 2: My best post on altruism and new economic model.
But the implications of signal of intention are not limited to the branding of a corporation and/or product or service in this era of broadband empowered individuals.
Adoption of Social Capital Value Add ushers in the possibility of new motives for corporate social responsibility. Not only will the corporation be asked to be more accountable for its actions, perhaps the corporation can be encouraged to invest in ways for its social connections – consumers, suppliers, employees, investors, owners, analysts and value added resellers, etc – to move beyond feel-good CSR tactics towards a relationship in which the opportunity is seized by each forging identities based upon greater social contribution.
As I have noted before, there are implications throughout the corporate ecosystem.
“Clarity of shared purpose and principle”, “mission statement” (which is a term that has been around for a while), community values … there are many ways of describing the need for self-organisation through unity of purpose that is characteristic of the era that we live in.
Dee Hock, former CEO of Visa has elaborated the vision of Chaordic Organizations which I think is aligned with this view in his book One From Many. I have not read the book but I did check out this outline. (thanks to John Ringland for bringing this reference to us).
July 28th, 2008 at 1:08 pm
[...] blog … Signal of Altruistic Type and Corporate MotivationsMike Gotta’s Brief History of Social Networks & Network AnalysisWhere will co-creation lead [...]
September 5th, 2008 at 11:27 pm
[...] check out the cross-post over at http://www.socialcapitalvalueadd.com for the corporate implications beyond memetic branding of this thinking. Posted in memetic [...]
October 27th, 2008 at 2:39 am
[...] I am certain that there are many memetic approaches and I would very much appreciate it if you could jot down your thoughts below. I admit it. I am a bit stuck on this idea of a relationship between altruism and corporate motivations. [...]
April 6th, 2009 at 5:52 pm
[...] In the network age, or the age of networked individualism as Barry Wellman calls it and I describe as the Individual as Medium, the corporation no longer enjoys an unfair advantage in shaping shared perceived value by dominating broadcast media. They must earn access to social media networks powered by people by aligning themselves with shared social values. This includes environmental values highlighted on the right hand side of Chris’ diagram, universal health & relief from poverty, etc. Scale of access to networks is related to scale of the social value appealed to. So for example, “how I smell” still matters but not on the scale that has been institutionalized in many CPG brands. “Do no evil” grants wider access. Altruism matters. [...]