I Digg Valdis Krebs, please follow meOctober 25th, 2008 — Michael Cayley
Here is what The WOMMA Word had to say about the Wired piece yesterday:
Valdis Krebs, a social networks researcher who will be presenting at the annual PopTech conference in Camden, ME this week will be presenting a perhaps, non-intuitive similarity: steroid usage and Facebook. Krebs finds commonalities between the two resulting from the ability to quantify everything as a social network. His view is steroid usage in baseball disseminated quickly because of a closed network of higher performance seekers, players who insulated themselves from outside influence and opinions because they sought company only of those similar individuals. Facebook, MySpace, et al, are all platforms which foster the same insulated contact. We seek those like us, with similar interests, and the result is social networks are created in the same way Major League Baseball’s steroid network was formed.
Here is what my e-book Introducing Social Capital Value Add has to say about Valdis and a few of the others who are pioneering methods to add value through networks:
“There are many inspiring examples of companies taking a structural approach to strategy, including the work of Wendi Backler at Boston Consulting Group (a fellow alum of mine, and someone I admire) and the clients of Valdis Krebs and John Maloney. The International Network for Social Network Analysis, founded in 1978 by Barry Wellman, brings together about 1000 members, primarily academics, many of whom consult with corporations.
Popular book and blog author Seth Godin has observed a class of a few million “Digerati” who are dedicated to “using the learning tools built into the Net to get smarter, faster” (Godin, 2005) and he himself evangelizes marketing methods aligned with SCVA. However Godin also notes the minority status of these examples. He describes a new digital divide separating such early adopters from the rest of business’ investors and managers.SCVA is an attempt to appeal to the sensibilities of the early majority, shift attention away from brand in business circles and bring attention and investment to radically new methods of value creation. There is not much here that will impress the Digerati. Thomas Friedman has attempted to drive bottom-up adoption with a gigantic metaphor and educational effort targeted at individuals in The World is Flat. Malcolm Gladwell picks up on associated tactical marketing communications dynamics in The Tipping Point and Duncan Watts is provocative at the level of product/idea positioning and design.
SCVA would like to facilitate this crossing of the chasm by placing the typically unseen structural sources of corporate control in the networked age directly on the boardroom table using the carrot of increases in corporate value and the stick of performance metrics (along with a Wizard of Oz metaphor to keep the marketing folks awake!).”