Attention-Art-Social Capital: Understanding ValueAugust 24th, 2009 — Michael Cayley
Yvette Dubel has made a permanent disciple out of me with this amazing video about the shift in value that I describe as Social Capital Value Add. Take 4:20 and watch this video. Then share it. It could be the most valuable 4:20 minutes of business advice that you will ever give to someone.
Yvette does not hammer on the relationship between shared perception, social capital and margins in my crass way and there is more of a media focus in the video than underscoring the social network as a primary factor of production. But the video is spot on highlighting the connection between attention, social values and sustainable profits.
Yvette will invade your thinking with this video that has a wisp of everything that I have tried to relate at this blog, in the ebook and over at www.memeticbrand.com.
Wow Yvette! I love it!