Social Media for Government Conference, TorontoFebruary 1st, 2011 — Michael Cayley
Thank you to the organisers of the Social Media for Government Conference in Toronto this week for inviting me to kick things off by leading a three hour workshop. Thanks also to the folks who attended. Here are my slides:
It was an interesting challenge to lead an “Introduction” to Social Media. Two years ago when I led a similar workshop in Ottawa, 90% of the room would have had mostly fear and virtually no personal exposure in using social media. This morning, only 10% of the room would have fit this description, yet feedback was that the definitions and strategic frameworks that we went through together were still useful in helping participants process their experiences and adjust their traditional notions of brand and communications for the network era.
For the last 30 minutes we went through this “map” that was developed by Jody Radzik at the Institute for the Future. I did not set out to deliver a full understanding of each of the 13 trends in Government 2.0 that are highlighted during this time (impossible) but this piece is the best that I have seen that encapsulates the overall context of changes shaping up. I asked participants to share a project that they are envisioning or initiative that they have read about that prompted them to decide to come to a conference like this. While this map is a projection out to 2020, we were able to quickly establish that in all of these areas, the future is already here, it is just unevenly distributed.