About SCVAMay 7th, 2008 — Michael Cayley
@BeCircle tweeted this about Social Capital Value Add a while back …
So here it is again here:
What is your idea? What makes it innovative? Why is it important?
Let’s reprogram the corporation with the power of us. Social Capital Value Add (SCVA) is a corporate management & valuation methodology that links social media to corporate value in terms that investors & senior managers can act on. SCVA is rooted in accepted financial theory and previously introduced methods such as Economic Value Added & brand valuation. Like these methods SCVA can effectively change the way corporations behave. SCVA identifies social media as a scaled up form of social capital. It helps corporations recognize that people, empowered with broadband communications, are its most important assets for creating & defending value. Investors will bet on companies that understand that for the first time since the onset of the industrial revolution people cannot be reduced to mere factors of production. People are the best source of comparative advantage. SCVA ushers in new motives for corporate social responsibility. It highlights that bait & switch CSR tactics are not enough. Stable future earnings & the next leap forward in productivity will go to corporations who engage employees, customers, suppliers, distributors, etc, in activities that they can be proud to share with their friends and colleagues, who will in turn, recognize and reward these activities.
THE ORIGINAL ABOUT BLURB:
Sometime in 2004 when broadband Internet access began to become more prevalent than connections with less capacity, there was a point of inflection that has changed how corporations may create and preserve value.
New management methods are required to guide investors and corporate managers in their efforts to understand new risks due to these changes, to identify corporations that are more or less qualified to deal with these risks and to track specific performance in these areas relative to other companies, history and projections.
Social Capital Value Add (SCVA) is a management method, designed to link the pioneering intellectual enterprises of social capital and social network analysis to value based management and the priorities of marketers.
The mission of SCVA is to:
“empower investors and management with the framework to differentiate more valuable corporate assets (i.e. social networks maximized for social capital) from less valuable ones, and, in so doing, enable the establishment of measurable corporate goals and objectives.”
This blog is a forum to expand upon the basic ideas that have been introduced in the SCVA ChangeThis manifesto and eBook, engage academics, investors, corporate managers and their agents and evangelize the SCVA mission.
AND HERE IS THE 90 sec VIDEO:
We did this at the WeMedia competition. Is one take without editing, so please set your expectations accordingly. Still happy to receive your comments here, blog reviews of SCVA and have you help spread the idea via twitter and such …