About SCVA

Sometime in 2004 when broadband Internet access began to become more prevalent than connections with less capacity, there was a point of inflection that has changed how corporations may create and preserve value.

New management methods are required to guide investors and corporate managers in their efforts to understand new risks due to these changes, to identify corporations that are more or less qualified to deal with these risks and to track specific performance in these areas relative to other companies, history and projections.

Social Capital Value Add (SCVA) is a management method, designed to link the pioneering intellectual enterprises of social capital and social network analysis to value based management and the priorities of marketers.

The mission of SCVA is to:

“empower investors and management with the framework to differentiate more valuable corporate assets (i.e. social networks maximized for social capital) from less valuable ones, and, in so doing, enable the establishment of measurable corporate goals and objectives.”

This blog is a forum to expand upon the basic ideas that have been introduced in the SCVA ChangeThis manifesto and eBook, engage academics, investors, corporate managers and their agents and evangelize the SCVA mission.

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11 Responses to “About SCVA”

  1. Social Capital Value Add » What’s with the dog? Says:

    [...] About SCVA [...]

  2. Memetic Brand » The dog experiment Says:

    [...] Social Capital Value Add is an inherently complex concept. It is based upon lots of simple ideas that everyone gets right away: [...]

  3. Memetic Brand » Teenage Beer Drinking Party … Shibboleths Says:

    [...] have been thinking of “Social Capital Value Add” as a sort of shibboleth that will resonate with disciples of value based management, economic [...]

  4. Memetic Brand » Looking for Leadership? Invest in Your Networks Says:

    [...] Michael Cayley & Jonathan Salem [...]

  5. Axel Schultze Says:

    Hi Michael, good to see others work on those thoughts too. I’m writing a white paper about social capital value. The term Social Capital was coined by Pierre Bourdieu and later on used by Robert Putnam. It became very popular 2001 when the world bank applied part of this to their studies on world poverty. I coined the term Social Capital Value (SCV) two years ago when it became apparent that with new technologies and methods we are actually able to start measure social capital as a value not only as result of surveys… Feel free to touch base by email.

  6. More on network capital « Convergence Emergence Says:

    [...] interesting papers that I’ve found to be instructive and stimulating (on network citizens and social capital value) and I’ll be sharing my views on these soon. So the richer experience for me of late has been [...]

  7. Michael G. Cayley Says:

    Thanks all for these great comments. I will be sure to get in touch, visit your sites.

  8. Memetic Brand » Memetic Brand & Social Capital Value Add start socializing Says:

    [...] honoured that he is interested in having these public chats.  Even if I throw in some high jinks, Social Capital Value Add and memetic brand will be better from this exchange.  Along the way there will be something of [...]

  9. links for 2008-12-08 < Chris Abraham Says:

    [...] About SCVA | Social Capital Value Add [...]

  10. Simon T Small Says:

    In Adelaide, Australia, there is sooo much debate about improving our broadband network… I personally question the importance of 99% connectivity, although it would be great, social networking in essence (facebook, blogs, twitter) don’t need a very high bandwidth to operate…

    What do you think Michael?

  11. The Wizard of Oz is a Carny: the Macworld or Jobs question? | Social Capital Value Add Says:

    [...] About SCVA [...]

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