About the Author

Michael Cayley is an entrepreneur, consultant and founder of Cdling (pronounced “seedling”) Capital Services Inc.

He greets possibilities with a Beginner’s Mind.  You should connect with him through this blog or the channels below.

When Michael started leading his first social media company through collaborations with Rogers Media, MTV (USA) and Urth.TV, “podcast” had yet to become Oxford’s word of the year. Try it on a Google search now.

Before the Web 2.0 buzz, as VP of ClickIQ.com, Michael worked with Gateway Computer, Dorel Juvenile Products, Johnson & Johnson and Energizer recognizing the significant changes clients face in adopting the web as an application platform and following through to ensure positive results.

Michael pursued a five year career in China through the cross-disciplinary Asia Pacific Management Program, at the McRae Institute for International Management at Capilano University in Vancouver, British Columbia. In China, he helped raise over US$50-million in start up capital from private and institutional investors and he served on the Board of Governors of the American Chamber of Commerce in Shanghai.

Early fascinations with mediums and social dynamics (the preoccupations of every teenage concert promoter) first became the subject of his studies at Canada’s only degree granting undergraduate program in Public Relations at Mount Saint Vincent University in Halifax, Nova Scotia.  He developed Social Capital Value Add as his MBA thesis in Paris in the summer of 2007.

In 2009, Michael was tapped by a former professor of his to design and teach one of the first full time post graduate level social media courses in Canada.  He is fully engaged on Cdling, but from time to time he still works with public and private sector clients determining the right social media and organizational change strategies for them.

For all of the links to Michael’s life online start at http://about.me/michael_cayley

Email: michael at socialcapitalvalueadd dot com.

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