She is an Associate Professor at the Center for Strategy and Competitiveness at the Stockholm School of Economics (SSE) in Sweden. For more than ten years, she has researched and lectured on social networks and their relationship with strategy and performance.
You MUST take your time and view this presentation.
I just posted her presentation of Fad or Future: Second Life & Virtual Worlds over at www.memeticbrand.com. It is spot on.