Check out Digital Tonto

Greg Satell has a blog called Digital Tonto that I recommend.

Here is a sample post that caught my attention:

How Social Network Analysis Solves Real World Problems.

I hope that everyone had an awesome summer.

I am working hard on cdling.com, which I think of an application of Social Capital Value Add.  And we definitely believe that SNA will deliver great insights to the investor and start-up communities that we serve.

Following Robin Teigland … Leveraging Social Networks for Results

I just started following Dr. Robin Teigland on Twitter.  Get ready to be blown away … check out her slide share presentations.

She is an Associate Professor at the Center for Strategy and Competitiveness at the Stockholm School of Economics (SSE) in Sweden.  For more than ten years, she has researched and lectured on social networks and their relationship with strategy and performance.

You MUST take your time and view this presentation.

I just posted her presentation of Fad or Future: Second Life & Virtual Worlds over at www.memeticbrand.com.  It is spot on.

Mike Gotta’s Brief History of Social Networks & Network Analysis

Social Capital Value Add is designed to link the work of the leaders Mike covers to value based management.

Thanks Mike! Great work! Hey everyone please follow the link and Digg It!

See “Brief history of social networks and network analysis” by Mike Gotta.

http://mikeg.typepad.com/perceptions/2008/04/analysis-of-soc.html

The money quote,

“It should be noted that many social network stories we read about today give the impression that they reflect recent developments arising from consumer sites or from technology vendors. In some instances, certain topics are even hailed as original thought (e.g., the social graph). I think it is important, and respectful, that we understand (and learn from) historical precedents in the field of social network analysis. Much of the ideas and concepts presented today can trace their lineage back to the remarkable work and accomplishments of earlier researchers.”

http://mikeg.typepad.com/perceptions/2008/04/analysis-of-soc.html

Mix in Marshall McLuhan, “Understanding Media: The Extension of Man”, Nan Lin’s network theory of social capital (to distinguish “assets or resources”, like say SOCIAL MEDIA, from social networks and Value Based Management and you are headin’ down the highway of Social Capital Value Add.

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