Welcome if you are an attendee or organiser of Supernova2008.
This is a simple call to action.
“One the key points in the history of brand management was the whole “Barbarians at the Gate” period, when the link between brand value and corporate valuations was established, touching off a wave of corporate deal making. Deals like Nabisco and Kraft commanded the headlines but the main outcome was the broad realization in global boardrooms that brands are a top priority. They require commitment, investment and special management methods.” - from the Canadian Marketing Association blog, Friday, June 13, 2008.
It is time to link social capital to corporate valuation. Social Capital Value Add is a management method designed to connect the pioneering intellectual enterprises of social capital and social network analysis to value based management and priorities of marketers.
It is designed to greet the challenges of the Network Age that you will be exploring at Supernova 2008 this week.
You can help usher in SCVA by supporting in until June 19 at www.changethis.com/proposals